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Unique online trade event announced by Case IH

Case IH_Youniverse

Totally immersive online machinery show /  External speakers to cover key issues in agriculture/ Presentation technology and content will provide unmissable experience.

Instead of waiting until farming trade shows can restart, leading agricultural machinery manufacturer Case IH will be presenting a ‘not-to-be-missed’ online event of its own. Using state of the art online technology, ‘Youniverse’, which runs from 9th-18th April 2021, is the first digital agricultural machinery fair designed around ‘you’ the farming professional, whether farmer, contractor or dealer. It is not just another live streaming event or virtual showroom, but promises to be a totally immersive, infotainment experience like no other.

As well as demonstrating the Case IH range, Youniverse will provide a wide range of information and opinion across the key issues in agriculture, including the changing demands of the food industry, agronomy, new technologies and the environment. Speakers have been drawn from the European farming media, technology companies and across the CNH Industrial group.

Case IH will be focusing on its latest products, the Quadtrac AFS Connect and Puma CVXDrive tractors, together with the Axial-Flow combine harvester series combine and LB436 HD large baler, which will be shown using special 3D presentations. Other key products in the Case IH range will also be included in the show, and users will also be able to explore the company’s sister brands, the AgXtend range of leading-edge precision technologies and FPT Industrial powertrains.

Accessible on all computers, tablets and mobile devices, Youniverse’s platform uses impressive presentation technology and a dedicated app, so users can connect, cultivate and grow networks. They can interact with dealers and specialists and even ‘meet’ industry experts and other farmers. Registration is free at

“Youniverse is an exciting concept and will include a broad range of content to appeal to a wide audience, so we would encourage everyone involved in farming and the wider agricultural sector to take a look,” says Ville Mansikkamäki, Vice President Case IH Europe. “In these difficult times, we are 100% dedicated to staying connected with our customers and partners. Our investment in this unmissable event demonstrates that beyond doubt.”


Please find the press kit by clicking the following link.


opening on the 9th follow the link for more details


Limited Time Only - Double Rebate Special Offer



Contact your local dealer for more information



Would you like a new tractor ?


Can’t really afford one ?

How about a nearly new unit instead ?

Check out the Case IH used equipment website – – and contact your Case IH dealership today for details and pricing.

Register now on line and get a net £2,500 voucher for a front loader ready tractor and loader, or front linkage, when purchasing a new Luxxum 120. Offer applicable when a loader LRZ 100 MSL, LRZ 120 MSL or LRZ 125 MSL is purchased at a Case IH dealer. More information at your dealership.

To access this offer: 1. Fill in the form 2. Download and print your voucher 3. Take it to your Case IH dealership and discover the offer

Voucher: This voucher is valid for a net amount of £2,500 when purchasing a Luxxum 120 loader ready tractor and loader or Luxxum 120 with front linkage. Take the voucher to your CASE IH dealer to discover all the details of this special offer.

This is valid until 30th June 2021.


Puma240CVX Maxxum145 AFS

Developments can bring AFS precision farming benefits within reach of smaller farms / Benefits enjoyed by larger businesses can be extrapolated / Significant savings in seed, fertiliser, fuel and time possible on both arable land and grass /

With the growing availability of modestly priced yet highly accurate precision farming technology, including auto-steering/guidance systems, tractor/implement headland management and automated headland turning, small and mid-sized farms across Europe could see relative returns on investment in precision farming equipment as significant as those made by larger farm businesses.

That’s the suggestion of Alessio Quatraro, connected services product manager with Case IH parent CNH Industrial. With costs of inputs such as fuel, fertiliser and crop protection products continuing to rise, and wastage having cost and environmental impacts, both cropping and grassland farms – regardless of their size – can quickly recoup the cost of specifying or adding precision technology when ordering or upgrading a tractor, he maintains.

“Reduction in overlapping from the use of guided steering offers potentially significant savings in fuel and inputs such as seeds and fertiliser,” points out Mr Quatraro.

“But there are further benefits to be gained. For example, automated steering systems controlled by GPS improve accuracy and safety at night or in poor visibility. For grassland work such as fertiliser spreading where previous passes are hard to detect and measure against, they also make pass-to-pass accuracy of application simple.

“The more accurate the GPS signal used, the greater are the potential benefits to be gained. While a basic GPS signal with 10-15cm repeatability will allow auto-steering systems to make parallel passes sufficiently accurate for tasks such as manure spreading, an RTK correction signal and the 2.5cm repeatability it provides offers the possibility of adopting controlled traffic, with the same tractor field paths used year-on-year, minimising soil compaction and maximising crop growth potential. RTK-guided auto-steering is particularly useful for the establishment and management of rowcrops such as maize/corn and roots, where precision seed placement and bout-matching are important for even growth and ease of harvesting, and are critical to inter-row weeding accuracy.

“RTK use also aids repeatability in crop establishment methods such as strip till, protecting structure and reducing fuel use.

“Not only does the pass-to-pass accuracy of GPS guided auto-steering reduce fuel consumption and improve work rates, but the reduction in tiredness and increase in focus means not only more productive but also safer operation, particularly important for those working alone.

“While adoption in recent years of precision farming technology has been widespread in large-scale arable farming, there is still huge scope for smaller and grassland-based farms to benefit from faster completion of tasks, greater efficiency and reduced operating and input costs, plus greater safety.”

Freedom to specify

Mr Quatraro cites the example of an owner-operator of a mid-sized tractor such as a Case IH Maxxum or Puma, common to mid-sized arable, mixed or livestock farms across Europe. Typically less likely to have been ordered with auto-steering, these tractors – and the implements they work with – could be significantly more productive for their owners if specified with such systems, he suggests.

“By specifying ‘AccuGuide-ready’ when ordering such a tractor it will come with the necessary electrical and hydraulic components.

“It’s then possible to either specify the AccuGuide components, minimising installation time – the AFS terminal, navigation controller and AFS 372 receiver – to be delivered installed on the tractor, or to add them at a later date.

“Alternatively, the AccuGuide-complete option means a new Case IH tractor comes fully equipped with AccuGuide from the factory, allowing the user to take full advantage of auto-guidance from the day of delivery, using the armrest-mounted AFS 700 terminal.”

Easier operation at headlands

Recent Case IH developments have combined the functions of the independent HMC II headland management and AccuTurn automatic headland turn systems to create AccuTurn Pro headland turn management, fully automating operations at bout ends and enhancing comfort and efficiency.

“With HMC II, once the driver has performed the simple process of programming a sequence of headland operations via time or distance – such as disengaging 4wd, raising the implement and switching off the PTO – a simple button press at the headland means all the programmed operations then occur automatically in sequence, with the reverse also possible when re-entering work. And it’s now possible to upgrade to AccuTurn Pro, which combines this with automated headland turning.”

The benefits of repeatability

Case IH AccuGuide-equipped tractors can receive a range of guidance correction, from the free EGNOS signal with its 20-25cm pass-to-pass repeatability, through Range Point RTX (15cm accuracy) to RTK + (2.5cm).

The repeatability provided by enhanced levels of accuracy also means that, for example, the same wheel tracks can be used when spreading fertiliser or liquid manure onto grassland, minimising trafficking of the land. Other possibilities include use of the same A-B lines when inter-row weeding a row crop that were originally set when it was established.

“Ultimately, there is a range of guidance technology that can bring benefits for small to medium-sized farms, particularly those with tractors run by owner-operators,” believes Mr Quatraro.

“These are systems that can return significant potential rewards for their investment. While there are multiple options, Case IH dealers are able to provide full help on the best way to calculate the returns possible from a potential investment in guidance.”


Register for Red Friday here

Have you had a walk around the Case IH LB436 HD click here to view


follow the link below for an overview of the warranty deal

For details on the 4-year warranty offer is:

Further details on offers on smaller tractors available here:



Case IH forms exclusive distribution alliance with Bednar FMT

Case IH and Bednar FMT have announced a strategic distribution agreement that sees Bednar FMT supply its range of farm machinery exclusively through the Case IH dealer network.

With a strong focus on innovation, Bednar FMT currently exports its wide range of cultivation, drilling and fertilising equipment to 39 countries worldwide from its base in the Czech Republic. From 1st August 2020, in the UK and ROI markets, Bednar FMT will only distribute its range of farm equipment through Case IH dealers.

“We have entered into this relationship with one aim; to secure a well-respected, forward-thinking brand for our Case IH dealer network, enhancing the product offering they are able take to their customers,” said Paul Harrison, Business Director Case IH UK & ROI. “From a 2m topper to an 18.4m disc cultivator, Bednar offers a full range of agronomic solutions for mixed and arable farmers alike.”

In the UK and ROI division of Bednar, Managing Director Warren Rivers-Scott and his team will continue to be responsible for the sales, demonstrations and support of the Bednar equipment. However, Case IH and Bednar will work together at dealer, regional and national events, supporting the growth of both businesses through the Case IH dealer network.

On reaching this agreement Warren commented: “Despite being a well-known and well-respected brand in Europe, Bednar is a new name on the lips of many farmers in the United Kingdom and Republic of Ireland. Bednar is a family business that prides itself on its close relationships with farmers, we are sure that with the cooperation of Paul and his Case IH team, Bednar machines will quickly become a favourite in many fields around the countryside. This is a fantastic opportunity for Bednar, Case IH and its dealers. But most of all, it offers a progressive range of products to British and Irish growers.”

Paul added: “We look forward to working with Bednar FMT and firmly believe this relationship will bring both opportunity and franchise security to the Case IH dealer network.”

CaseIH Vestrum CVX


CNH Industrial takes extra steps to ensure high service levels to dealers and customers during the COVID-19 situation

CNH_Industrial_AMS_AG_brands_Depot 1

CNH Industrial Aftermarket Solutions and Company Brands Case IH, STEYR and New Holland Agriculture, take extra steps to ensure high service levels to dealers and customers during the COVID-19 situation

CNH Industrial Aftermarket Solutions, the function ensuring global parts, technical service and service excellence within CNH Industrial, and the Company Brands Case IH, STEYR and New Holland Agriculture, implement the necessary steps to protect joint workforces during these unprecedented times.

CNH Industrial Aftermarket Solutions is working harder than ever to keep Parts Operations up and running during the current situation. The clear target is supporting dealers in servicing the needs of farmers, and the health and safety of all involved is a key priority. With this in mind, it is important to reinforce the following key messages:

•    European parts depots are operating as usual, respecting all local government health and safety guidelines.
•    Transports ongoing in most of cases with no delay versus normal delivery times. Air freight deliveries across Europe have been increased to guarantee short resolution times.
•    Dealer Parts Support and Parts Sales Managers are working remotely throughout all European sites to ensure the same level of service whilst protecting the health and safety of all employees.
•    European dealers are open or available by telephone to support customers enquiring about essential parts to maintain and support field work.
•    Technical support teams are working remotely but are fully functional to support dealers and customers, especially as the season is commencing across the European region.

Concerning Service, CNH Industrial Aftermarket Solutions is fully committed to the health and safety of its team, and at the same time is ready to assist Dealers and Customers in the field, all whilst respecting each countries respective national guidelines.

Access to Technical Training Schools is currently suspended, however there is a wide selection of online courses which dealer technicians can access remotely. Virtual classroom training sessions are being organized to keep dealer technicians fully updated on product technical developments, leveraging the Training WebAcademy to deliver the most urgent training to the dealer network.

It is important to reiterate that the main priority is the health and safety of all involved parties, including employees, dealer partners and customers, whilst maintaining the usual high service standards.

CNH Industrial Aftermarket Solutions would like to thank its dealers and customers for their continued cooperation during this critical time. What we do today, is making a real difference tomorrow.

CNH_Industrial_AMS_AG_brands_Depot 2



The new Quadtrac and Steiger AFS Connect series: when power meets technology

Quadtrac 540 CVXa

New line of articulated 4WD tractors / Proven power with a redesigned cab / Includes advanced technology for easier operation and ultimate connectivity / Available in Europe in Autumn 2020

Case IH introduces the new Quadtrac and Steiger AFS Connect™ series tractor. Recently announced at Commodity Classic in the USA, this new range will be available in Europe during the second half of the year 2020, with some specific features for the European market.

The range will include in total 14 models, covering 420 to 620 HP range. Quadtrac AFS Connect™ will be available from 470 to 620 HP, and Steiger AFS Connect™ from 420 to 500 HP range. Several upgrades will be included, such as a redesigned cab and ultimate connectivity to allow comfort and higher productivity.

Workhorse power and performance

The new lineup of Quadtrac and Steiger AFS Connect™ tractors can be configured to fit any operation and is built for a range of applications.

With two industry-leading transmissions to choose from, Case IH can deliver the optimal choice to meet an operation’s requirements. The fuel-efficient PowerDrive powershift transmission delivers 20% faster shifting and a record-setting 682 peak-horsepower on the Quadtrac 620 model. The CVXDrive™ — the first continuously variable transmission for an articulated 4WD tractor —automatically balances power and efficiency.

The Quadtrac AFS Connect™ tractors also feature larger fuel tanks to cover more acres before needing to refuel. Producers can work for longer with no engine regeneration, 600-hour oil change intervals and ground-level maintenance to lower operation costs and keep equipment in the field.

Nebraska Tractor Tests confirmed that Case IH Quadtrac and Steiger tractors are the industry’s most powerful and fuel-efficient tractors available.

Advanced technology and ultimate connectivity

The connectivity solution from Case IH, AFS Connect, will be embedded into the cab of the tractor, bringing new levels of productivity. It enables two-way data transfer between the machine and the manager. This allows farm managers to manage with precision their farm, fleet and data from their office or mobile device.

The connectivity system includes three key components, the AFS Pro 1200 display, the AFS Vision Pro operating system and the AFS Vector Pro receiver. These elements allow users to configure tractor management and precision farming functionality in the way they prefer.

AFS Connect technology also makes it possible for remote display viewing of the tractor’s AFS operating screen by farm owners, managers and – with permission – the dealers supporting their equipment. This can help identify problems and allow deeper insight to be gained into how they are caused and how they might be addressed.


The Scottish Machinery Ring Association Retrospective Rebate Scheme provides a rebate over and above any agreement between the purchaser and their dealer.

Farmers continue to negotiate with their supplier and come to their own agreement when they buy a tractor or any other Case IH machinery from a recognised CaseIH dealer.

Then send a copy of all appropriate paper work to your local Ringlink office. This paperwork must depict the relevant serial number for CaseIH auditing purposes.  These copies must be dated for the year in which the claim is made.

Details of what exactly is required is available from your local Ringlink Office

This annual scheme runs from the 1st December to the 30th November inclusive.


Case IH ex-hire units – available for immediate delivery: visit


Scottish Machinery Rings Fixed Rebate Scheme CaseIH
from 01 Dec 2020 to 30 Nov 2021
Model Min Rebate
Quantum 615
Farmell A&C 615
Luxxum Vestrum
Maxxum / Maxxum CVX
Farmlift 1090
Puma / Puma CVX up to 175 1375
Puma 185 / Puma 185 CVX + 2135
Optum 2325
Magnum 2515
Magnum RowTrac 2990
R Baler 900
B Baler 2325
Combine 3560

Demonstrators, fleet and ex-hire are subject to 50% rebate.



For full terms and conditions contact your local Machinery Ring Office.

Dealers Primary Contact Phone
G Marshall (Tractors) Ltd George Marshall 01835 823240
J & W Tait Ltd Peter Tait 01856 873003
Glenside Tractors Ltd Iain Barbour 01586 553624
W & A Geddes Ltd Andy Nicolson 01955 602207
Wm Rose & Sons Ltd Ian Rose 01968 660777
R C Dalgleish Ltd Robbie Dalgleish/Mark Hislop 01576 202422
Ramsay & Jackson Ltd Neil Ramsay 01290 550329
Balgownie Ltd Mike Singer 01467 621493
Mark Garrick Ltd Mark Garrick 01343 860556
Everitt & Marshall Adrian Everitt 01434 603194
J Low Agri Services Ltd Jimmy Low 01383 830220



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