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Latest Offers From Case IH

New Optum AFS Connect: comfort and connectivity enhanced to ease workload for both owner and operator


New cab, controls and connectivity among key areas of enhancement / All-new interior with the new Multicontroller armrest, configurable controls, AFS Pro 1200 monitor, tablet instrumentation / Instant data transfer and remote monitoring courtesy of AFS Connect /

The Case IH Optum CVXDrive tractor range – a strong seller for the brand since its 2015 introduction, on the back of its compact yet high-horsepower and high-specification design – has been re-engineered to create the new Optum AFS Connect range, with a new cab, interior and connectivity package designed to benefit both the operator and the owner.

Key among the changes, the new cab brings with it more space, lower noise levels and improved vision. There is a new Multicontroller armrest, configurable controls to allow the tractor and its implement to be adapted to the operator and the task, and upgraded luxurious interior materials. All of the changes have been designed to ease the operator’s workload, enhance efficiency, raise productivity and ultimately boost the bottom line of the business running the tractor.

Primary principles retained but refined

The Optum AFS Connect range, like the line-up it succeeds, contains three models, with rated power outputs of 250hp, 270hp and 300hp, all featuring the Case IH CVXDrive continuously-variable transmission. However, many of the rest of the tractors’ key design points are new. At their heart is a new cab in which a number of key areas of the interior have been completely redesigned. Many of these features are inherited from those established on the Optum AFS Connect’s larger Magnum cousins, which were upgraded to AFS Connect specification in 2019. They include the Multicontroller armrest and its multi-function lever, larger AFS Pro 1200 touchscreen monitor with greater functionality, and A-pillar tablet instrumentation for engine/transmission information read-outs. Meanwhile, the new tractors are now equipped as standard with the Case IH AFS Connect telematics package, for instant-two-way data transfer between tractor and online management portal, real-time machine monitoring and much more.

Key controls re-thought and re-designed: more intuitive and individual operation

One of the most prominent features of the new Optum AFS Connect range is the cab. Here, operators will find a larger interior with a volume increase of 7.5%, enhanced vision, courtesy of 11% more glass, and a noise level of just 66 decibels, helped in part by the premium materials in which the cab is now trimmed. All of this is designed for even safer, simpler and more enjoyable operation.

Inside, a prominent new feature is the all-new Multicontroller armrest, incorporating a new Multicontroller lever with configurable buttons. Via the new, larger AFS Pro 1200 monitor at the armrest’s front, key controls on the Multicontroller and armrest can be customised to suit operator preference and the job in hand, including the function buttons and remote valve paddle switches. The new ISOBUS-compatible AFS Pro 1200 touchscreen monitor has a high-resolution screen that not only allows the operator to monitor all primary tractor functions, but can also show front and rear camera feeds and is the key control gateway to operating and optimising the engine, the CVXDrive transmission and the tractor’s hydraulics and PTO. There are also short-cut keys and a new encoder turn-and-press dial on the new armrest, as established on the Magnum AFS Connect models.

Via the AFS Pro 1200 terminal, users can manage the tractor’s AccuGuide automated steering system and – for the first time in this Case IH tractor class – full AFS Connect telematics capabilities, technology which is well established on Case IH Magnum, Steiger and Quadtrac AFS Connect tractors. With this system of wireless two-way data transfer between the tractor and the AFS Connect online management portal, tractor owners and farm managers have complete control over farm, fleet and data management, to help minimise costs, enhance efficiency and maximise performance. Tractor performance and implement operating data are immediately, securely and continuously sent to the online portal for access by the tractor owner/manager. This allows them to make management decisions more precisely and with greater speed, supported by instantly-available and accurate data, both current and historical. They can also monitor real-time information such as the location of their tractors, their fuel levels and other key management and performance data. In this way it is possible to, for example, deliver diesel to a tractor as required, improve machine logistics or see if a job has been completed. As data transfer is possible both ways, job instructions, application maps and other data can also be sent remotely to the tractor from the farm office PC, using the ‘Farm’ tab in the AFS Connect web portal.

Farmers and – with permission – dealers can use AFS Connect Display Viewing to view the AFS screen display in real time as the driver is seeing it. For farmers/managers, this allows operating data to be checked and, if required, suggestions for adjustments to be made. Owners can choose to allow their Case IH dealer to remotely monitor their tractor’s AFS Pro 1200 terminal screen via AFS Connect, if they so wish. Potential advantages include dealer notification of early warning signs of a tractor fault or issue, remote service access, and the opportunity to provide operating advice based on machine data. Under this AFS Connect Support PRO package, firmware over the air capability means dealers can wirelessly update the operating firmware of Optum AFS Connect tractors, meaning owners and operators can then immediately benefit from new features, functionality and enhancements.

More comfort, enhanced control

To aid servicing before entering the new cab, the operator benefits from new integrated service aids including an air line at the rear. New step arrangement lead the way to a lighter and brighter cab interior, with more internal space and upgraded premium materials.

Many of the key controls with which the operator comes into regular contact have been completely re-thought. This includes a new Multicontroller armrest, complete with the redesigned Multicontroller multifunction lever and featuring remote valve switches incorporating pressure release for easier coupling. Among the other innovations incorporated into the new armrest and multifunction lever are buttons and hydraulic remote switches that are configurable according to operator preference and the requirements of the task. Via the AFS Pro 1200 terminal, each driver can set up the tractor exactly as desired, offering a personalised Optum AFS Connect operating experience.

That theme continues with the new AFS Pro 1200 terminal itself, which has a larger touchscreen than the former AFS Pro 700 unit, but is still sited within comfortable reach and sight at the head of the armrest. The terminal also incorporates more configurable settings, including a camera feed for front and rear cameras as specified. Many functions can be operated either via the touchscreen or via a new turn-and-press encoder dial on the armrest, for the same personalised operation.

From the operator’s seat, new external styling front and rear – such as lowered rear fenders – brings visibility benefits, while the four-pillar design of the cab, with full-length doors, also aids sight lines. The upper curved edge to the windscreen helps maximise natural light ingress, aids vision and a new low-mounted wiper design provides a 27% increase in cleared area. Night visibility can be enhanced by LED road and work light packages with up to 14 lights in the roof, four in the front of the cab, two on the rear fenders and six in the bonnet

Keeping the operator cool and refreshed

For winter warmth and summer cooling, operators now benefit from a new pressurised climate control package, with more outlets for enhanced air distribution, aided by auto-zone control. The use of premium soft interior automotive-style materials not only gives the inside of the cab a luxurious feel, but also plays a part in a reduction of noise levels down to an extremely low 66 decibels.

A high-specification seat incorporating lateral suspension features full cooling and heating capabilities, and has an upper swivelling backrest for easy and comfortable turning in the seat to monitor implements behind and when reversing. Meanwhile, the operating experience is further upgraded by a new drive pedal, which provides enhanced precision and control for slow-speed inching, field work with headland turns, and high-speed travel out on the road.

The greater cab volume and interior redesign also means Case IH designers have been able to incorporate more storage. To keep the driver refreshed on long days there is an integral coolbox under the passenger seat, with sufficient space not only for a lunchbox but also for a pair of two-litre bottles.

The need for any modern tractor to be able to support in-cab monitors and provide power for mobile phones and smart devices is met by a number of USB sockets, to ensure implement operation and connectivity is uncompromised.

New Optum AFS Connect: the next generation


“The first generation Optum CVX took Case IH into a whole new category when it was launched in 2015,” notes Dan Stuart, product marketing director Europe.

“The new generation Optum AFS Connect takes its capabilities another leap forward. It gives users a versatile 250-300hp tractor with continuously-variable transmission that offers even more in terms of comfort, capability and connectivity.”






Would you like a new tractor ?


Can’t really afford one ?

How about a nearly new unit instead ?

Check out the Case IH used equipment website – – and contact your Case IH dealership today for details and pricing.


CaseIH Vestrum CVX


CNH Industrial takes extra steps to ensure high service levels to dealers and customers during the COVID-19 situation

CNH_Industrial_AMS_AG_brands_Depot 1

CNH Industrial Aftermarket Solutions and Company Brands Case IH, STEYR and New Holland Agriculture, take extra steps to ensure high service levels to dealers and customers during the COVID-19 situation

CNH Industrial Aftermarket Solutions, the function ensuring global parts, technical service and service excellence within CNH Industrial, and the Company Brands Case IH, STEYR and New Holland Agriculture, implement the necessary steps to protect joint workforces during these unprecedented times.

CNH Industrial Aftermarket Solutions is working harder than ever to keep Parts Operations up and running during the current situation. The clear target is supporting dealers in servicing the needs of farmers, and the health and safety of all involved is a key priority. With this in mind, it is important to reinforce the following key messages:

•    European parts depots are operating as usual, respecting all local government health and safety guidelines.
•    Transports ongoing in most of cases with no delay versus normal delivery times. Air freight deliveries across Europe have been increased to guarantee short resolution times.
•    Dealer Parts Support and Parts Sales Managers are working remotely throughout all European sites to ensure the same level of service whilst protecting the health and safety of all employees.
•    European dealers are open or available by telephone to support customers enquiring about essential parts to maintain and support field work.
•    Technical support teams are working remotely but are fully functional to support dealers and customers, especially as the season is commencing across the European region.

Concerning Service, CNH Industrial Aftermarket Solutions is fully committed to the health and safety of its team, and at the same time is ready to assist Dealers and Customers in the field, all whilst respecting each countries respective national guidelines.

Access to Technical Training Schools is currently suspended, however there is a wide selection of online courses which dealer technicians can access remotely. Virtual classroom training sessions are being organized to keep dealer technicians fully updated on product technical developments, leveraging the Training WebAcademy to deliver the most urgent training to the dealer network.

It is important to reiterate that the main priority is the health and safety of all involved parties, including employees, dealer partners and customers, whilst maintaining the usual high service standards.

CNH Industrial Aftermarket Solutions would like to thank its dealers and customers for their continued cooperation during this critical time. What we do today, is making a real difference tomorrow.

CNH_Industrial_AMS_AG_brands_Depot 2




The Scottish Machinery Ring Association Retrospective Rebate Scheme provides a rebate over and above any agreement between the purchaser and their dealer.

Farmers continue to negotiate with their supplier and come to their own agreement when they buy a tractor or any other Case IH machinery from a recognised CaseIH dealer.

Then send a copy of all appropriate paper work to your local Ringlink office. This paperwork must depict the relevant serial number for CaseIH auditing purposes.  These copies must be dated for the year in which the claim is made.

Details of what exactly is required is available from your local Ringlink Office

This annual scheme runs from the 1st December to the 30th November inclusive.


Demonstrators are subject to 50% rebate.


For full terms and conditions contact your local Machinery Ring Office.


Case IH ex-hire units – available for immediate delivery: visit

Dealers Primary Contact Phone
G Marshall (Tractors) Ltd George Marshall 01835 823240
J & W Tait Ltd Peter Tait 01856 873003
Glenside Tractors Ltd Iain Barbour 01586 553624
W & A Geddes Ltd Andy Nicolson 01955 602207
Wm Rose & Sons Ltd Ian Rose 01968 660777
R C Dalgleish Ltd Robbie Dalgleish/Mark Hislop 01576 202422
Ramsay & Jackson Ltd Neil Ramsay 01290 550329
Balgownie Ltd Mike Singer 01467 621493
Mark Garrick Ltd Mark Garrick 01343 860556
Everitt & Marshall Adrian Everitt 01434 603194
J Low Agri Services Ltd Jimmy Low 01383 830220



Case IH receives two “Machine of the Year” awards at Agritechnica 2019

··· moty award L-R_Maxime Rocaboy and Dan Stuart

Case IH awarded for its newly launched LB436HD baler and for its new mixed-fleets connectivity partnership DataConnect / LB436 HD has new and upgraded features including pick-up, driveline, density system and knotter technology / DataConnect enables global mixed-fleet customers to view their machine data in the platform of their choice·

The new LB436 HD baler has been awarded “Machine of the Year 2020” in the category “Hay and Forage”, and DataConnect connectivity solutions in the “Electronics” category during a ceremony held at Agritechnica in Hannover, Germany. The jury, composed of a panel of European agricultural magazine editors, recognized the several benefits of this new baler range, brought by its innovative new features, enabling farmers and contractors to pack more material into every bale, while reducing handling requirements and transport costs. The new connectivity partnership “DataConnect” enables mixed-fleet customers to manage farm, fleet and data more easily.

New baler LB436HD

With new designs and components throughout, the LB436 HD is capable of producing bales with up to 22% greater density than the LB434 XL model, which produces the same 120 x 90cm bale size and remains in the range.

Features unique to the LB436 HD include a new main gearbox and mid-ship gearbox with gearshift overload protection for high power transfer and driveline safety. In addition, an innovative new twine knotter system, named TwinePro, is designed to boost productivity while eliminating field litter and bale contamination. The LB436 HD is fully ISOBUS Class 3 compatible, meaning not only can it be controlled from an ISOBUS terminal in the tractor cab, but the baler can also control the tractor’s actions, such as increasing forward speed in light areas of swaths, to automatically boost workrates.


The joint effort between Case IH, STEYR, New Holland, CLAAS, John Deere and 365FarmNet aims to enable mixed-fleet customers to view their machine data in the platform of their choice. The participating brands have all agreed to enable cloud-to-cloud exchange of machine information (machine location, speed, fuel level, working status) in their competing telematics platforms. This will bring even further benefits to the recently launched Case IH AFS Connect telematics portal.

“The new LB436 HD offers higher density for the same bale size, as well as economic and environmental benefits thanks to its new TwinePro knotter system, while DataConnect brings our customers the freedom they need to manage their mixed-brand fleets with the highest possible efficiency.” says Thierry Panadero, Case IH Vice President Europe.

“The Machine of the Year 2020 awards are a real accolade for our products and solutions, underlining the Case IH focus on solutions for technology-oriented professional producers.”


New suspended front axle option brings greater working comfort to Case IH Quantum tractors

Case IH Quantum

Front suspension option for specialty tractor range / Available on·Quantum·V, N and F·models with·cabin, with or without front axle brakes / In-house innovative design / Suspension height·can be set manually from the cab / Four ride modes suit every conditions and applications

A new suspended front axle option is now available for Case IH Quantum tractors, bringing to the specialty tractor sector the same levels of on-road and in-field comfort that operators of larger models in the Case IH range already benefit from, helping to reduce fatigue and increase productivity.

New suspended front axle ·

The new suspended front axle suspension option has been designed by Case IH engineers along similar lines to the established design proven on larger tractors. Utilising a swing arm design connected by a saddle-type pivot, the layout of the suspension system means the structure is particularly robust which ensures no friction is created between the saddle bar and the front axle.

With its pivot center located in a higher position than on alternative systems, the suspension provides higher·levels of rolling comfort. There is +/- 3° of movement at the compression end-stop position, and +/- 8° at all other positions.


Suspension height·can be set up manually from the cab, and this also allows any front implement to be attached and adjusted more easily. The system has four ride modes·to suit all applications: locked, soft, medium and hard.

Additional features have been developed in order to further improve the driving experience of the new suspended front axle Quantum models. These include automatic ride height control, which ensures the full travel of the suspension is made available regardless of the load on the front axle.

An anti-dive/squat feature·is designed to maximize tractor stability even when heavy implements are attached, while axle roll control balances the oil flow between the two cushioning cylinders, providing greater stability and comfort in hilly terrain.

Availability of the new features

The new suspended front axle option can be ordered on·Quantum·V, N and F·models specified with a cab, and is available whether the tractor is fitted with front axle brakes. Operation of the front linkage, where specified, is unaffected.

Click Here to visit the Case IH UK Sales Page >>

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